About You
You’re a dynamic marketer with at least three years of experience in a B2B environment, ready to take on new challenges and make an impact. You thrive on driving creative marketing campaigns, building engaged communities, and collaborating with diverse stakeholders. With a talent for uncovering opportunities for visibility and growth, you’ll play a critical role in building both our brand and commercial pipeline.
Your passion for marketing analytics ensures every campaign is data-driven, and your attention to detail guarantees that all customer-facing assets are polished and professional. Most importantly, you’re excited to shape a brand that stands out in the life science analytical instruments category.
About Exciting Instruments
Exciting Instruments is a life science startup with a bold mission: to make single-molecule analysis accessible to every academic and pharma lab worldwide. Our flagship product, EI-FLEX, combines advanced smFRET and FCS capabilities in a compact, user-friendly design that delivers high-quality data.
Our early customers are thrilled with its ease of use and precision, and we’re just getting started. As we continue to expand globally, we’re looking for passionate professionals to join our journey and help us transform the future of research.
Role Overview
As a Marketing Executive at Exciting Instruments, you’ll lead and execute marketing campaigns, manage the creation of impactful brand assets, and contribute to building a strong, recognizable brand in the life sciences industry.
You’ll work closely with founders, sales teams, and application scientists, while also benefiting from the guidance of a senior marketing expert. This is your chance to make a tangible difference in shaping the future of single-molecule analysis.
Your Key Responsibilities
Website Development
- Manage and enhance our website, add new pages, refining its look and functionality, and optimizing it for SEO.
- Integrate the website with CRM tools and track metrics to grow our digital footprint.
Social Media
- Craft an editorial calendar and oversee our presence on LinkedIn, BlueSky, and X.
- Bring creativity to the table, finding new ways to engage prospects and spark meaningful conversations.
Email Campaigns
- Shape and manage email campaigns to drive conversions, boost event attendance, and nurture leads.
- Build audiences, design effective communications, and grow our email list through strategic digital campaigns.
Events Management
- Design innovative event concepts, from webinars to in-person gatherings, that showcase our technology and fuel excitement.
- Manage our conference presence and ensure pre-event, on-site, and post-event initiatives deliver maximum impact.
Marketing Asset Creation
- Collaborate with specialists to create compelling marketing assets, including videos, brochures, application notes, and website content.
- Ensure every asset strengthens our brand through creativity and attention to detail.
Campaign Execution & Lead Generation
- Execute on tactical plans to drive brand awareness and generate leads.
- Optimize campaigns for performance, always focused on measurable results.
Data-Driven Insights
- Track key metrics and contribute to performance reports.
- Use data to inform continuous improvement initiatives and drive success.
Qualifications & Experience
- A degree in marketing or a recognised qualification (e.g., CIM).
- Life science qualifications are a plus.
- At least 3 years in a B2B marketing role.
- Experience in at least three of the following: digital marketing, community building, events marketing, social media, email marketing.
- Familiarity with tools like MailChimp, HubSpot, and design software.
- Experience in life science or biotech industries is a bonus.
What We Offer
Exciting Instruments is committed to fostering an inclusive, vibrant workplace where your contributions are valued. Here’s what you can look forward to:
- Salary – £35,000 - £40,000
- Share Options – Be part of our growth journey
- Pension Match – 4% employer contribution
- Annual Leave – 26 days annual leave (+statutory) to recharge
Join our passionate team to drive the next frontier of single molecule analysis and make a significant impact in the fields of academia, pharma, and medical diagnostics!